About

Me in 10 seconds

Designer, maker, accidental entrepreneur.

• 2009: Studied graphic design at Oxford, then Stamford.
• 2010: Worked as a butcher.
• 2011: Projected 35mm film at a Vue cinema.
• 2012: Started a graphic design degree at Sheffield Hallam.
• 2013: Design intern in Dubai.
• 2014: Joined Code Computerlove as a junior UX designer.
• 2016: Co-created the Higher Lower Game. Number 1 in the App Store until Pokémon Go launched.
• 2017: Short animation screened at Sommets du cinéma d'animation, Montreal.
• 2018: Senior UX Designer at the BBC, rebranding Bitesize.
• 2019: UX consultant at the Co-op Bank, then Co-op Digital.
• 2020: Launched Workshop Tactics on the side.
• 2021: Storyteller Tactics Kickstarter raised $100k.
• 2022: The Kickstarter became Pip Decks.
• 2023: Unofficially the UK's fastest-growing profitable company.
• 2024: Passed a quarter of a million decks sold.
• 2025: Downsized by 80% to build something joyful and long-term.
• 2026: Launched Pip, Pip Decks' official software companion.

Now

I live in Stockport with my wife and our two boys.

How my brain works

I have ADHD. Most of what I make, card decks, checklists, step-by-step tactics, started life as a system to get my own brain to cooperate. It turned out other people's brains liked them too.

Things I'll happily talk about for an hour

• Brazilian jiu jitsu, as a permanent white belt.
• Gardening. I yearn for the mines, but settled for gardening.

Questions? Email me, the links are in the footer. I read everything.