About

Me in 10 seconds

Designer, maker, accidental entrepreneur.

• (1990s): born in west London. Lived all over the UK, mostly Hertfordshire and Bedfordshire. My mum wouldn't buy me Pokémon cards, so I made my own.
• (2000s): RuneScape, RuneScape bots, hand-hacked websites, stop-motion films on a webcam.
• (2009-2011): graphic design BTEC, Oxford then Stamford College. Part-time butcher, scrubbing frozen blood from a walk-in chiller.
• (2011): moved to Watford. Projected 35mm film at a Vue, and watched the projectors, and the job, get replaced by digital.
• (2012-2014): started an illustration degree, switched to graphic design at Sheffield Hallam. Interned in Dubai, designed for Sheffield Students' Union, graduated 2014.
• (2014-2018): Code Computerlove, Manchester: junior designer through to UX designer.
• (2016): co-created the Higher Lower Game: number 1 in the App Store until Pokémon Go knocked it off. Made a short animation selected for a festival in Canada.
• (2018): Senior UX Designer at the BBC: Bitesize, Teach, Food.
• (2018-2020): freelance UX at the Co-operative Bank and Co-op Digital: workshops, talking to customers, transformation projects that saved millions in operating costs and thousands of trees.
• (2019): started Pip Decks, then called Workshop Tactics, on the side while contracting.
• (2020s): the Storyteller Tactics Kickstarter raised $100k and put Pip Decks on the map. Unofficially the fastest-growing profitable company in the UK; over a quarter of a million decks sold. Realised I like the quiet life, and my kids are only young once. Now building a small, calm company with my best friend and long-time creative collaborator Jacob Welby, working only on what we find fun.
• (2026): launched Pip: the Pip Decks namesake, who thanks to large language models can help you navigate your physical card deck library.
• (2026+): ?

Now

I live in Stockport with my wife and our two boys.

How my brain works

I have ADHD. Most of what I make, card decks, checklists, step-by-step tactics, started life as a system to get my own brain to cooperate. It turned out other people's brains liked them too.

Things I'll happily talk about for an hour

• Brazilian jiu jitsu, as a permanent white belt.
• Gardening. I yearn for the mines, but settled for gardening.

Questions? Email me, the links are in the footer. I read everything.