Hi, I'm Charles.

I make Pip Decks and other things. More about me.

• 30 May 2025The painful truth about good advice
• 25 Feb 2025Why I'm terrified (and why that's a good thing)
• 23 Oct 2024How to negotiate with anyone (even if they're holding a gun)
• 21 Sep 2024No pain really is no gain
• 02 Jul 2024This is the silent business killer
• 24 May 2024The permanence of fatal mistakes
• 17 Mar 2024How being lazy and passive will keep your business alive
• 10 Mar 2024How to discover your true brand strategy (not the forcibly thought up one)
• 15 Feb 2024“I want to start a business but I don’t know what to build”
• 28 Jan 2024Everything I Know about Copywriting - Part II
• 17 Jan 2024Why Your Ads Suck: The Anatomy of a Hook
• 11 Jan 2024Trust your gut, then verify
• 28 Oct 202310 iron-clad laws that helped me build a one-of-a-kind brand
• 20 Sep 2023How to work like a lion
• 14 Jun 2023Everything I know about Copywriting - Part 1
• 08 Jun 2023The secret to selling on easy-mode
• 04 Jun 2023Why “brand” is bullshit
• 26 May 2023Is luck really a factor in business success?
• 09 May 2023How to build an antifragile business
• 30 Apr 2023Four key elements of a profitable landing page
• 21 Apr 2023Escaping the agency cycle: Building your in-house dream team
• 14 Apr 2023Treat your business like a tree
• 08 Apr 2023How to not build the wrong kind of business
• 06 Apr 2023How to grow a business in no time at all
• 30 Mar 2023How to start a business
• 25 Mar 2023How to know what business to start
• 23 Mar 2023How to create a remarkable product
• 22 Mar 2023The vital ingredient to great ad creative
• 18 Mar 2023Choose the right kind of hard
• 14 Mar 2023This might be the most important product metric
• 12 Mar 2023My three most important “rules of thumb” for running a business