Hi, I'm Charles.

I make Pip Decks and other things. More about me.

• 5 July 2026Typography test page (draft)
• 30 May 2025The painful truth about good advice. (draft)
• 25 February 2025Why I'm terrified (and why that's a good thing) (draft)
• 23 October 2024How to negotiate with anyone (even if they're holding a gun) (draft)
• 21 September 2024No pain really is no gain. (draft)
• 2 July 2024This is the silent business killer (draft)
• 24 May 2024The permanence of fatal mistakes (draft)
• 17 March 2024How being lazy and passive will keep your business alive. (draft)
• 10 March 2024How to discover your true brand strategy (not the forcibly thought up one) (draft)
• 15 February 2024“I want to start a business but I don’t know what to build” (draft)
• 28 January 2024Everything I Know about Copywriting - Part II (draft)
• 17 January 2024Why Your Ads Suck: The Anatomy of a Hook (draft)
• 11 January 2024Trust your gut, then verify (draft)
• 28 October 202310 iron-clad laws that helped me build a one-of-a-kind brand. (draft)
• 20 September 2023How to work like a lion (draft)
• 14 June 2023Everything I know about Copywriting - Part 1 (draft)
• 8 June 2023The secret to selling on easy-mode (draft)
• 4 June 2023Why “brand” is bullshit (draft)
• 26 May 2023Is luck really a factor in business success? (draft)
• 9 May 2023How to build an antifragile business (draft)
• 30 April 2023Four key elements of a profitable landing page. (draft)
• 21 April 2023Escaping the agency cycle: Building your in-house dream team (draft)
• 14 April 2023Treat your business like a tree. (draft)
• 8 April 2023How to not build the wrong kind of business (draft)
• 6 April 2023How to grow a business in no time at all (draft)
• 30 March 2023How to start a business (draft)
• 25 March 2023How to know what business to start (draft)
• 23 March 2023How to create a remarkable product (draft)
• 22 March 2023The vital ingredient to great ad creative (draft)
• 18 March 2023Choose the right kind of hard (draft)
• 14 March 2023This might be the most important product metric (draft)
• 12 March 2023My three most important “rules of thumb” for running a business (draft)